Is Hugh Fearnley-Whittingstall just trying to flog his book?

I agree and I told him so in my answer to him.You can't show concern for animal well being and then throw your book sale into the equation.More realistically to get around the solicitation and the ask a proper question rules he started off asking a question just so he can promote his book.So using the poor treatment of animals and the general publics strong views on this to get him where he wants to be.Does he have any genuine concern for animals if he can use a discussion of their poor treatment to further himself.I don't feel he can the pompous hypocrite.I used to watch and like him I won't be anymore that's one book sale down